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2008年02 期
| 標(biāo)題 |
| 客戶關(guān)系管理理論在鐵路貨運(yùn)營(yíng)銷中的應(yīng)用(30 卷) |
| 英文標(biāo)題 |
| Application of Major Client Strategy in Railway Freight Transport Marketing |
| 摘要 |
| 隨著運(yùn)輸生產(chǎn)力布局的調(diào)整，先進(jìn)信息網(wǎng)絡(luò)技術(shù)的應(yīng)用，鐵路貨運(yùn)產(chǎn)品的進(jìn)一步完善，客戶關(guān)系管理理論作為鐵路貨運(yùn)營(yíng)銷新理念應(yīng)運(yùn)而生。從客戶關(guān)系管理方法論的角度出發(fā)，提出了對(duì)客戶分類與定位，客戶關(guān)系的選擇，及客戶戰(zhàn)略實(shí)施過(guò)程中應(yīng)當(dāng)優(yōu)化價(jià)值鏈和防止客戶泛化的論點(diǎn)，最 |
| 作者 |
| 新聞作者:楊金花，李明博，季 令 |
| 關(guān)鍵字 |
