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2010年06 期
| 標(biāo)題 |
| 鐵路貨運(yùn)向現(xiàn)代物流發(fā)展的服務(wù)營(yíng)銷(xiāo)策略研究(32 卷) |
| 英文標(biāo)題 |
| Research on Service and Marketing Strategies of Railway Freight Transport Developing to Modern Logistics |
| 摘要 |
| 基于鐵路貨運(yùn)服務(wù)發(fā)展現(xiàn)狀，運(yùn)用現(xiàn)代營(yíng)銷(xiāo)、服務(wù)及物流基本理論，提出鐵路運(yùn)輸企業(yè)應(yīng)對(duì)運(yùn)輸能力逐步釋放、市場(chǎng)供求關(guān)系變化，推動(dòng)貨運(yùn)向現(xiàn)代物流發(fā)展的主要營(yíng)銷(xiāo)策略，通過(guò)持續(xù)提升產(chǎn)品(服務(wù))質(zhì)量、全面改進(jìn)營(yíng)銷(xiāo)組合、積極推進(jìn)業(yè)務(wù)創(chuàng)新，提升服務(wù)價(jià)值、實(shí)現(xiàn)顧客滿(mǎn)意，取得可持 |
| 作者 |
| 新聞作者:魏 波 |
| 關(guān)鍵字 |
