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2010年08 期
| 標題 |
| 成渝鐵路客流特征分析及營銷對策研究(32 卷) |
| 英文標題 |
| Analysis on Passenger Flow Characteristics of Chengyu Railway and Research on Marketing Strategies |
| 摘要 |
| 通過對成渝鐵路的旅客問卷調(diào)查，分析成渝鐵路的客流特征、旅客需求和客運產(chǎn)品情況，從優(yōu)化列車運營、提高站車服務水平、完善與豐富客票銷售渠道3個方面提出改進建議。從樹立動車組列車品牌、采取靈活的價格策略、培育固定客流和開展特色服務等方面探討成渝鐵路客運產(chǎn)品營銷策 |
| 作者 |
| 新聞作者:彭艷梅，馬 駟，余 沛 |
| 關鍵字 |
