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2003年01 期
| 標(biāo)題 |
| 貨運(yùn)營(yíng)銷的策劃與分析(21 卷) |
| 英文標(biāo)題 |
| Freight Transport Marketing Planning and Analysis of Freight ransport Marketing |
| 摘要 |
| 論述了貨運(yùn)營(yíng)銷策劃首先要制定營(yíng)銷戰(zhàn)略與目標(biāo)，分析市場(chǎng)環(huán)境與競(jìng)爭(zhēng)對(duì)手，確立企業(yè)的目標(biāo)市場(chǎng)，同時(shí)要進(jìn)行運(yùn)輸產(chǎn)品組合與分銷，其中重要的是建立運(yùn)輸市場(chǎng)營(yíng)銷機(jī)制，以促進(jìn)市場(chǎng)營(yíng)銷工作全面持續(xù)開(kāi)展。 |
| 作者 |
| 新聞作者:玉 清 范海波 |
| 關(guān)鍵字 |
