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2003年03 期
| 標(biāo)題 |
| 湖南郴州市鐵路貨運(yùn)營(yíng)銷(xiāo)分析與對(duì)策(21 卷) |
| 英文標(biāo)題 |
| Analysis and Countermeasures for the Marketing of the Railway Freight Transport in Chenzhou City, Hunan Province |
| 摘要 |
| 介紹了郴州市境內(nèi)交通運(yùn)輸?shù)默F(xiàn)狀，分析了鐵路貨物運(yùn)輸工作中存在的矛盾，通過(guò)細(xì)分運(yùn)輸市場(chǎng)明確了鐵路貨物運(yùn)輸營(yíng)銷(xiāo)工作的主要對(duì)象，提出了樹(shù)立大局意識(shí)、開(kāi)展整體營(yíng)銷(xiāo)、建立以貨主需求為中心的營(yíng)銷(xiāo)機(jī)制等改善鐵路貨運(yùn)營(yíng)銷(xiāo)工作的建議。 |
| 作者 |
| 新聞作者:何金明 |
| 關(guān)鍵字 |
