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2009年06 期
| 標(biāo)題 |
| 提高市場營銷水平 加快鐵路集裝箱發(fā)展(27 卷) |
| 英文標(biāo)題 |
| Increase Marketing Level and Accelerate Railway Container Development |
| 摘要 |
| 介紹鐵路集裝箱運(yùn)輸方式的優(yōu)勢，分析目前中國鐵路集裝箱運(yùn)輸?shù)陌l(fā)展現(xiàn)狀，并提出通過轉(zhuǎn)變營銷理念、促進(jìn)營銷手段的創(chuàng)新與實(shí)踐，發(fā)展集裝箱班列運(yùn)輸，實(shí)施大客戶營銷策略，推進(jìn)鐵海聯(lián)運(yùn)戰(zhàn)略，完善物流運(yùn)輸服務(wù)網(wǎng)絡(luò)等對(duì)策，全面提高鐵路集裝箱運(yùn)輸?shù)臓I銷水平，以促進(jìn)鐵路集裝箱 |
| 作者 |
| 新聞作者:吳 昊 |
| 關(guān)鍵字 |
