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2011年08 期
| 標題 |
| 鐵路貨運營銷對策研究(29 卷) |
| 英文標題 |
| Study on Countermeasures of Railway Freight Transport Marketing |
| 摘要 |
| 針對目前鐵路貨運營銷在思想認識、體制結(jié)構(gòu)、內(nèi)部軟件和外部硬件設(shè)施中存在的差距，提出強化鐵路貨運營銷的對策：樹立全新的市場營銷觀念；制定運輸市場的營銷戰(zhàn)略；建立與市場經(jīng)濟相適應(yīng)的營銷體制；健全適應(yīng)市場需求的價格體系；提高服務(wù)質(zhì)量。 |
| 作者 |
| 新聞作者:張建華 |
| 關(guān)鍵字 |
